Background:
Creative Database aims to connect freelancers and project managers within the
creative industry in a way that hasn't been done before. It's a database that matches talent to
matching job opportunities.
Of course it also helps project managers find the perfect talent for their projects.
This is a work in progress, going through the first stages of development.
Brief:
Create a design proposal for Creative Database. It should feel creative, colorful but
professional.
Create 6 pages that show the customer journey for both Project Managers and Talent.
Software: Figma, Photoshop
Credits: Future Me, Unsplash (photos), Olov Svedjeland (the talent), creativedatabase.se🡕
The Visual Identity
Primary Font & Logo
I wanted the font to be a big part of the brand recognition for Creative Database. It was important that it could be used for both the website as well as in marketing. The font of choice was Sovana Regular. A funky and fun, yet readable easy to work with, typeface. Luckily for me, Sovana also happened to be the perfect fit for the logo!
Colors & User Interface
My interpretation of "creative and colorful yet professional" was to pick out a few
primary colors and patterns that could be used for the different areas of the website.
The Talent's work should be front and center, and a big part of the design,
since the Talents are the reason behind this website in the first place.
The fist page shows inspiration from other users. As a Talent you add your highlights to your
profile,
and make your own unique page.
As a Project Manager you put out an ad for the position by filling out a form.
Applying the Design
